For River North’s 1-year anniversary, PickleballGo transformed the interior of the venue into a high-energy open-play pickleball experience, creating an interactive celebration guests won’t forget.

The space was reimagined into a dynamic pop-up court where attendees rotated through open play while enjoying complimentary NUTRL seltzer samples. Our team hosted engaging mini-games throughout the event, including a competitive King of the Court challenge with prizes that kept the energy high and the crowd involved.

To elevate the excitement even further, we facilitated a raffle for tickets to The Weeknd’s San Antonio concert, driving participation and buzz throughout the celebration.

Event Highlights

• Indoor venue transformation into a pickleball court

• Open-play format with managed game flow

• Brand partnership with NUTRL seltzer sampling

• Interactive mini-games and prize giveaways

• Concert ticket raffle to boost engagement

The result was a fully immersive anniversary brand activation that combined sport, leisure, and lifestyle — proving that pickleball is the ultimate crowd-drawing experience for venue celebrations and corporate events alike.

Looking to celebrate your next milestone with a custom pickleball activation? Let’s build it.